4 Tips for Marketing “Write” on Social Media

Let’s face it: we’re living in a society of likes, links, friends, fans, followers and tweets. If you have no idea what I’m talking about, then clearly there’s no wi-fi connection in the cave where you are living. And you’re certainly not running a successful business from there, so come out and get social.

According to Nielsen’s Social Media Report Q3 2011, nearly four in five active internet users visit social networks and blogs.

A study done by AOL and Nielsen found 27 million pieces of online content are shared daily in the U.S. The key to using social media effectively for your business is providing content of value. Your clients and potential customers want information they can use and share with others. Being the provider of the information, your credibility gets a huge boost and could ultimately lead to new sales or repeat business. That being said, your ability to write well is tied directly to your social media marketing success.

Here are four tips to help you write to win on social media.

1.     Write a hot headline. So you’ve got great information to share, but if you don’t get the reader’s attention, who cares? A compelling headline is your chance to hook ‘em, so pique their interest with keywords they are interested in and power words that get them motivated. Be careful not to be misleading, though. Make sure your content delivers what your headline says. Jazzy tip: Need inspiration? Check out the tabloids. Hate them or love them, they have the best headlines.

2.     Write in a conversational tone. As tempted as you may be to post pages from a technical report full of jargon (yawn) or that perfectly scripted corporate sales presentation, don’t do it. Social media is about being social, being a part of the conversation. Jazzy tip: Read your writing out loud before you hit the share or tweet button.

3.     Write information that is “scannable.” People do not read at length on social media. More often than not, they scan. So write in a way that readers can easily skim your content. Rather than a long article, present your information in chunks of text that are more manageable to read and easy for readers to digest quickly. Try writing short sentences and paragraphs, and use bulleted lists and subheads to help identify key information. Jazzy tip: Include links to more detailed information and articles, such as a link to your blog.

4.     Write and then Edit! Edit! Edit! Just because it’s online content doesn’t mean you can forego the all-important step of editing. If you don’t take the time to check spelling and punctuation, prospects may not take the time to get to know your company. On Twitter you only get 140 characters to get your message across, so eliminate delete unnecessary words. Jazzy tip: When crafting your tweet, edit down to 120 characters, leaving enough room to be re-tweeted.

Bonus tip: Add images or video. On Facebook in particular, image posts receive 54% more engagement than text-only posts.

For more tips on writing for social media and to learn the dos and don’ts, register for Writing Your Way to Results” a half-day workshop presented by Joan Burke Stanford of Jazzy Pen Communications and Carolyn Ortman of CKO Marketing Group. This exciting, info packed workshop delves deep into writing content that takes your marketing efforts to the next level. Visit www.writingforresults.ezregister.com

Joan Burke Stanford, founder of Jazzy Pen Communications, is more than a professional writer/editor. She’s a communications stylist who ensures that business owners rock the marketing runway with their best words forward. She writes the content they need to get the results they want. For a jazzy article, blog post, newsletter, tagline or other communications project, visit www.jazzypen.com

5 Ways to Increase Cash Flow and Profits

Want to increase cash flow and profits for your business? Well, I’ve got five must-haves that you need to pay attention to in order to achieve these goals.

1 – BUDGET. - Do you know how much it costs monthly to run your business? Do you know how much your business’s annual deferred expenses total? Are there areas of spending within the company, that if monitored would reduce costs and increase profits?

Putting in place a comprehensive budget forces you to prepare a formal statement of financial resources that are available for carrying out the business’s operations. A budget also creates synergy between all the activities within your company. An accurate budget will have sub-budgets that will be focused on achieving company goals. For example: a marketing budget that is focused on growth or a technology budget that is focused on efficiency. Monthly analysis where the budget is compared to actual will enforce key individuals to exercise control and monitor spending.

2 - TAX PLANNING. –There are many tax saving advantages available to businesses and if you do not plan ahead, you may end up paying more tax than necessary. For example: bonus depreciation is available for new automobile purchases; however, this benefit will sunset at the end of 2011. What if you were in the market for a new company automobile but were delaying the purchase until 2012? Tax planning would allow you to analyze the tax savings available if you were to purchase the company car in 2011. This type of planning could reduce your tax bill by thousands of dollars!

3- PERSONAL PLANNING. – This really speaks to individuals who have “closely held companies”. Can you afford your personal lifestyle? Or should I ask, can your company afford your personal lifestyle? Does your company have a retirement plan in place? If so, is it tailored towards your personal retirement goals?

Retirement planning is one of the best legal tax shelters available for a closely held company. Usually for each dollar socked away there is a 40% tax savings; for every dollar contributed to a qualified plan the company may save forty cents in taxes. What a great way to secure your retirement and increase cash-flow.

4 – BUSINESS PLAN. Take the time to write a business plan. A well thought out plan will be a reference point that details the company’s growth strategy and will at minimum include: sales forecasts; the marketing plan; and a product/service mix. A business plan will set measurable milestones and deadlines keeping you focused on the big picture as you achieve the steps necessary to bring that picture to life.

So, how does a business plan create cash-flow? It will force you to think more analytically about your business. By understanding how all the different elements of the business need to “synch” you may realize you have processes in place that don’t allow for growth or need to be retooled to increase market share and profits. Also, since the plan will require you to prepare a sales forecast; a set of financials; break even analysis; and past performance analysis (if you are not a start-up), you will have an intimate understanding of the resources required. Resources will less likely be squandered since they are earmarked for greater success!

5 – PROCESSES. The biggest “time suck” and “profit suck” can be from lack of OR broken processes. Take the time NOW to write down the three processes in your business that if tooled or retooled would have one or all of the following results:

• Incrreased profits by lowering direct or operation costs
• Increased customer satisfaction
• Increased business integration
• Increased competitive edge

I personally have a few processes to be retooled written on my whiteboard.

Which profit-increasing tool will you be implementing?

Beth Bockenhauer is the owner of Beth Bockenhauer, CPA, a boutique accounting and CPA practice based in southern California. She started her career with five years of military service. She then worked for ten years as a small business owner, and holds a Bachelor of Science degree in accounting. Beth has worked in public accounting for the past seven years. For more information, visit www.bethbcpa.com