NAWBO-IE to Honor Amazing Women April 19, 2012

	****FOR IMMEDIATE RELEASE**** Contact: Hilda Kennedy: (310) 901-4831, hjk1twin@aol.com OR Carolyn Ortman (951) 784-9174, carolyn@ckogroup.com Website: www.nawbo-ie.org

 

 

 

 

NAWBO-IE Honors Exceptional Business Owners on April 19                    

Event to raise scholarship funds for college students

Corona, Calif. – The envelope, please! The National Association of Women Business Owners, Inland Empire Chapter (NAWBO-IE) once again honors outstanding local women business owners and community leaders at its annual Amazing Women Event (AWE), April 19 at 6 pm in Corona (Eagle Glen Golf Club, 1800 Eagle Glen Parkway, Corona.) Visit www.nawbo-ie, “Programs and Events” for all event details. Or to register visit: http://nawboie2012awe.eventbrite.com/. 

All in attendance will have the opportunity to enter to win prizes, including a $500 Southwest Airlines gift card, four tickets to an Angels game, a BlackBerry tablet and more! Plus, those who join NAWBO-IE that night will receive $50 off their membership fee along with a host of special goodies!

The evening’s emcee will be Gael Sylvia Pullen, pioneering businesswoman, speaker, author, and ardent philanthropist. AWE is a wonderful opportunity to not only network and connect with influential decision-makers, but to support local college students.

The 2012 AWE nominees were nominated by their peers:

Legacy Award --Cheryl Brown, Brown Publishing; Josie Gonzales, County of San Bernardino Supervisor; Maddalena Riboli, San Antonio Winery; Carmelita Rood, Retired Saving and Loan, Menifee Chamber of Commerce. 

Community Bridge Builder Award -- Yolanda Carrillo, Corona-Norco Family YMCA; Robbie Motter, Contacts Unlimited; Linda Sarancha, Foothill Financial Advisors; Peggy Stapleton, KSGN Radio.

Rising Star -- Michele Donaldson, Beverly Hills Bridal Exchange; Breanne Houston, T3 Fitness; Jessica Sanchez, JS Platinum Insurance Services; Darlene Tarnoski, A Difference Today, Women Against Child Trafficking.

Business Woman of the Year -- Palbinder Badesha, Express Employment Professionals; Bambi Cahilly, Excel Scientific, Inc.; Lynn Diamantopolous, Athena Marketing Research, Inc.; Tracey Papkey, Potamus Press Printing.

Trailblazer -- Diane Cooper, Hourglass Wine and Art Gallery; Nicole Farrell, Karaoke with Nicole; RJ Jackson, Inspirational Speaker and Author; Lorna Jenkins, My Learning Studio.

NAWBO-IE will also honor Hilda Kennedy, President of AmPac Tri State CD and NAWBO-IE’s 2011-2012 President with the Acknowledging NAWBO Individuals That Achieve (ANITA) Award for her dedication to NAWBO-IE, her community, and to helping others achieve in numerous ways.

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About NAWBO-IE: One of 80 chapters nationwide, NAWBO-IE is the organization of choice for women business owners in the Inland Empire, and is also a strong voice in Sacramento for public policy issues affecting women-owned businesses. Their goal is to promote and enhance the growth and profitability of their member businesses. To find out more about the vision and objectives of NAWBO-IE, the benefits of joining or becoming a corporate partner, please visit www.nawbo-ie.org.

NAWBO-IE Hosts Holiday Mixer December 6

Be sure to register at: http://nawboie2011holidaymix.eventbrite.com

The I's Have It: Inform Referral Sources

One of the things that happens when people establish a referral network is that they don’t receive enough referrals. These people often believe that others aren’t doing their job. Sorry, but the truth is that if your referral network is not working the way you want or expect it to, it's your responsibility.

Have you informed people in your network about all of the products or services you have available? Have you provided them with your business cards, brochures, and other information? What are you doing to compel them to refer you? Your referral sources need to be informed so that they may educate those in their networks and refer the perfect prospects for your business.

Now, here’s the curve ball… Referral marketing is a two-way street. Do you make sure your referral sources know that you are interested in what they do, rather than just worry about how interested they are in what you do? Are you helping them in the same way you want them to help you? Are you really? Are you genuinely interested in their business? Do you know how to properly refer them? Are you referring them? Are you following up with each other on a regular basis?

It is your responsibility to inform your referral sources on what a good referral is for you and to make sure that you are trained on how to refer them. Responsibility is something people are sometimes reluctant to take. You're responsible for the actions other people take on your behalf. It's up to you to choose the right people, to set the tone for your business, to educate your referral sources about what you do, to demonstrate competence and integrity, and to maintain the effectiveness and strength of your referral relationships.

Only those individuals who recognize that they have to take responsibility are the ones who make this process work for them. What are you doing to properly inform and train your referral sources?

Laura Bruno is a trainer, speaker, referral expert, and a Certified Professional Behavioral Analyst. She is the owner of the Referral Institute SoCal. She can be reached at 951-699-2558 or visit http://www.referralinstitutesocal.com/