Monday, July 16, 2012

5 Steps to Take a Quantum Leap in Your Sales (And What You Might Be Missing)

This isn't the first time I've written an article about increasing your sales.
And it won't be the last.

However, as I've taught more classes and spoken to more groups, I realize it is the place that people get stuck most often.

Everyone wants to increase their sales, but they don't know how. And they want it to be easy. The second that it becomes difficult, they back off. Often, it is at that very point when if they just would have pushed a little harder and kept going, they would have reached their sales stretch goal.

Believe me, I know it's not always easy, but it can be. My desire is that it becomes easy for you. But we might need to help you shift a few of your old beliefs and fears so it can become easier.

Grab a pen and a piece of paper and let's dig in!

The 5 Steps:

#1: Shift Your Belief. One of my clients recently pointed out that what she loved about taking our 60-Day Sales Success Intensive was that we combined quantum physics and spirituality with real sales strategies. She thought that approach was really unique because most training companies are doing one or the other. The truth is, you need both. Most people don't understand that. Sure, you can work really hard physically and make things happen. But, if you don't want to do that anymore, then you may choose to incorporate the science and spiritual aspects of selling.

When you have both, I believe that things can become "easy." However, you have to practice both on an ongoing basis for it to get "easy." The first step to take is to shift your belief about what you think about sales people and selling. Why? Because whatever you believe about those topics directly impacts how you sell to others. For example, if you believe sales people are pushy, you will do everything you can to not appear pushy. After you become aware of that belief and release it, you allow yourself to sell from a place of confidence.

To change a belief, simply become aware of it, notice its positive and negative impact, and then decide to release it and come from a new feeling of confidence and problem solving. This will take time and practice to achieve, but keep going!

#2: Set a Quantum Goal. A Quantum Goal is really a stretch goal that you believe is possible at some level. The challenge for most people is that they either set a sales goal that is too small or one that is too large.

Yes, it is possible to set a sales goal too low. Why? Because if the sales goal is totally out of alignment with you (your other lifestyle goals may require a much larger sales goal), you will struggle because you are asking for too little, but internally you are secretly wishing for more. Sound familiar?

The shift to make here is to ask for a sales goal that is worthy of you; the sales goal that you secretly ask for when no one is around! Napoleon Hill teaches us that we wouldn't even have the desire in our hearts if the opportunity wasn't already there.

The other challenge might be asking for a sales goal that is too large. I know that sounds contradictory to what I teach, but remember that I said the sales goal can be a stretch for you, but it needs to be believable at some level. "Believable" means that you can break down the overall sales goal into smaller parts and see where the business will come from. When you can do that, you know that the goal is achievable.

Now, let me be clear. Once you have set the goal it doesn't mean you don't have to do anything. However, I don't want you to do EVERYTHING either. For example, attending every networking meeting in the county with a look of desperation on your face will not allow your sales goal to easily show up. Focusing on your sales goal first thing in the morning and asking, "What is the fastest and easiest way to reach this goal," and then listening for the answer will allow you to get there.

#3: Be Accountable and Supported. Who holds you accountable? As entrepreneurs, it is easy to become lone rangers and spend our time alone. But that doesn't bring us the results we desire.

Seth Godin wrote an incredible book, "Tribes." In it, he talks about the importance of finding YOUR people and building a community. In your own tribe, you are the leader and you support and encourage your clients as well as your team. But to be able to do what you do, you must have support and encouragement as well. So seek out mentors and coaches to support you on your journey.

In my own experience, I have made the most progress in my business and life when I have invested in my coaches or Mastermind groups. Investing in support isn't for everyone, but I highly recommend it. When I see groups that offer free membership or support, they don't always make the large advances that others do when they are paying to be coached and to be part of a community. Find your tribe and the support you need.

#4: Be Open to Receive. Once you've set your Quantum Sales Goal, you've broken it down so you know how it can come to you and you have the support you need. Then it is time to evaluate your relationship with money.

Is it easy for you to receive money or do you find yourself discounting your products or services when you don't need to? Do you find it difficult to ask for the sale when the time comes? If you have answered yes to any of these questions, you are not alone. Most people have a lot of fear surrounding asking for money and limiting beliefs around how much money they deserve, etc.

As you continue on your journey, evaluate your fears and beliefs and question them. Are they true or is your ego just trying to keep you safe? The more you question them, the easier it will be to keep going and keep asking for the money you deserve and the life you are living. After all, don't you want to be able to give back and live a great life at the same time? When entrepreneurs and sales professionals have a lot of money, they give back to the organizations they care most about-in addition to living a great life. Decide now that you are ready to receive!

#5: Make a Commitment to Yourself...and Your Target Clients.If I have become clear on anything during my journey as a sales professional and an entrepreneur, it is that this isn't about me. This journey isn't about me. It is about the clients that I am here to serve. The same is true for you.

Your product or service isn't about YOU. It's about the clients who need what you offer. I'm not saying that YOU aren't going to grow tremendously through this journey, because you will! But what I am saying is that when you take the focus off of yourself and you put it on those who you can help and make a difference for, then the fear tends to disappear. You move into the "flow" and suddenly your sales goals just start to happen!

Now that you've seen the five steps, I think you might still be missing something. Most people are. I was. The last thing I want you to do is to detach. Release. Relax. Let go. Focus on your monthly Quantum Sales Goal one time in the morning and then just let go. Forget about it. Instead, focus on the intentional and inspired ideas that come to you. Then take those steps.

Your Quantum Sales Goal is waiting for you to write it down. Grab your pen!


Sales Expert Ursula Mentjes will transform the way you think about selling so you can reach your goals with less anxiety and less effort! The Founder of Sales Coach Now, Co-Founder of Top Sales Call, as well as an inspirational speaker, bestselling author of Selling with Intention and One Great Goal and a Certified Sales Coach – Ursula specializes in Neuro-Linguistic Programming to help clients double and triple their sales FAST. Ursula also serves as President of NAWBO-CA. www.salescoachnow.com

Wednesday, June 20, 2012

NAWBO-IE Member Participates in Suits for a Cause

Tina Loza, NAWBO-U President and owner of Loza & Loza law firm is participating in a law firm clothing drive called “Suits for a Cause” to benefit WHW (Women Helping Women/Men2Work), an Orange County non-profit that helps low-income women and men get jobs by providing them with resume assistance, job placement workshops, computer training, and a professional wardrobe (www.whw.org).  

The clothing drive ends June 30, 2012. If you have clothing donations, please contact her (tina@lozaip.com) or mail to 305 North Second Avenue, #127, Upland, CA 91786.

Thursday, May 31, 2012

The 411 on Mobile Marketing

Isn’t it amazing how many people are on their mobile phones these days? It doesn’t matter where they are or what they are doing, people are simply attached to their mobile devices. Currently, there are 45 million smart phone users in the U.S. and they are not just teenagers or people in their 30′s. For business owners, that is a number that should be considered when planning marketing campaigns.

What is Mobile Marketing? Mobile Marketing refers simply to marketing on or with a mobile device such as a mobile phone. The four main mobile marketing tools include:

      Mobile web, mobile site

      Mobile applications (apps)

      Mobile advertising

      Text messaging or MMS messages

Frequently asked questions about mobile marketing:

1.      I Have a Website, Why Would I Need a Mobile Site?

Most searches over the internet are now being done using a mobile device so having a site that works well with the medium is ideal. In contrast to websites, mobile sites are configured to be viewed on a smaller screen so they tend to load quicker and are easier to read and navigate.  This means that "on the move" customers who are looking for places such as a restaurant, a flower shop, an auto repair shop or towing service will be able to see what they want instead of being frustrated and signing out.

   2. What's a Mobile App and How Can It Help My Business?


Mobile apps are compact programs that perform specific functions for the user. They are a good channel for businesses to use in providing information to customers such as locations and GPS  instructions, special offers and discounts, upcoming events, etc.

Businesses are using mobile apps to:
·         Increase foot traffic to the business

·         Encourage customers to come back over and over again

·         Create a ‘viral’ buzz about the business


3.      Is Mobile Marketing Cost Friendly?

Mobile marketing is probably one of the most cost-friendly marketing tools. It requires minimal resources, deploys quickly and has no printing costs related to it. In terms of time and resources, it is very cost-effective.

4.      Do Customers get Irritated with Mobile Marketing?
 
Mobile marketing requires a prospective customer to opt in or download an app so the communication that is sent out goes to people who are interested in getting it. This is key because it means that the marketing is directed at a receptive target market and not randomly.

Prospective clients are searching for products and services through their mobile devices. Currently, there are 4.6 billion mobile devices conveniently nestled in the pockets of the very people you’d like to reach … and they hardly turn them off! What are you doing to reach them?





Pat Neuman helps business owners sleep better at night with marketing that gets results. She is the President of On-line Marketers and is a perpetual student of Dan Hollings, Ryan Deiss, Kevin Wilke, Laure Betterly and a host of other industry experts who are consistently on the cutting edge of internet and mobile marketing. She is also a member of Glazer Kennedy Inner Circle and has been in sales and marketing for three years.

Friday, April 6, 2012

NAWBO-IE to Honor Amazing Women April 19, 2012


****FOR IMMEDIATE RELEASE****
Contact: Hilda Kennedy: (310) 901-4831, hjk1twin@aol.com OR Carolyn Ortman (951) 784-9174, carolyn@ckogroup.com
Website: www.nawbo-ie.org



 

 

 

 

NAWBO-IE Honors Exceptional Business Owners on April 19                    

Event to raise scholarship funds for college students




Corona, Calif. – The envelope, please! The National Association of Women Business Owners, Inland Empire Chapter (NAWBO-IE) once again honors outstanding local women business owners and community leaders at its annual Amazing Women Event (AWE), April 19 at 6 pm in Corona (Eagle Glen Golf Club, 1800 Eagle Glen Parkway, Corona.) Visit www.nawbo-ie, “Programs and Events” for all event details. Or to register visit: http://nawboie2012awe.eventbrite.com/. 

All in attendance will have the opportunity to enter to win prizes, including a $500 Southwest Airlines gift card, four tickets to an Angels game, a BlackBerry tablet and more! Plus, those who join NAWBO-IE that night will receive $50 off their membership fee along with a host of special goodies!

The evening’s emcee will be Gael Sylvia Pullen, pioneering businesswoman, speaker, author, and ardent philanthropist. AWE is a wonderful opportunity to not only network and connect with influential decision-makers, but to support local college students.

The 2012 AWE nominees were nominated by their peers:


Legacy Award --Cheryl Brown, Brown Publishing; Josie Gonzales, County of San Bernardino Supervisor; Maddalena Riboli, San Antonio Winery; Carmelita Rood, Retired Saving and Loan, Menifee Chamber of Commerce. 


Community Bridge Builder Award -- Yolanda Carrillo, Corona-Norco Family YMCA; Robbie Motter, Contacts Unlimited; Linda Sarancha, Foothill Financial Advisors; Peggy Stapleton, KSGN Radio.


Rising Star -- Michele Donaldson, Beverly Hills Bridal Exchange; Breanne Houston, T3 Fitness; Jessica Sanchez, JS Platinum Insurance Services; Darlene Tarnoski, A Difference Today, Women Against Child Trafficking.


Business Woman of the Year -- Palbinder Badesha, Express Employment Professionals; Bambi Cahilly, Excel Scientific, Inc.; Lynn Diamantopolous, Athena Marketing Research, Inc.; Tracey Papkey, Potamus Press Printing.


Trailblazer -- Diane Cooper, Hourglass Wine and Art Gallery; Nicole Farrell, Karaoke with Nicole; RJ Jackson, Inspirational Speaker and Author; Lorna Jenkins, My Learning Studio.

NAWBO-IE will also honor Hilda Kennedy, President of AmPac Tri State CD and NAWBO-IE’s 2011-2012 President with the Acknowledging NAWBO Individuals That Achieve (ANITA) Award for her dedication to NAWBO-IE, her community, and to helping others achieve in numerous ways.
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About NAWBO-IE: One of 80 chapters nationwide, NAWBO-IE is the organization of choice for women business owners in the Inland Empire, and is also a strong voice in Sacramento for public policy issues affecting women-owned businesses. Their goal is to promote and enhance the growth and profitability of their member businesses. To find out more about the vision and objectives of NAWBO-IE, the benefits of joining or becoming a corporate partner, please visit www.nawbo-ie.org.


Friday, March 30, 2012

2011 Business Taxes Add Complexity

Still scrambling to prepare your 2011 taxes? One thing you don't have to worry about is a lot of changes in the income tax code for businesses. It was a fairly quiet year.

 The biggest news, of course, was the introduction of the 1099-K form. This must be filed by payment settlement entities, which are financial institutions that issue credit cards, as well as third-party payment processors like PayPal.

 If you accept payment using one of these entities and have processed $20,000 or more and at least 200 transactions in 2011, you should have received one, or will soon, and you must file it with your taxes like you would any other 1099.

Several forms and schedules have been altered to accommodate this. Only gross amounts will be reported, so you need to have an easy way to track transactions that could affect this total (like chargebacks).

 Other changes? A few, including:

  • The 1099-B has changed. Brokers are now required to report the basis for transactions, which you'll enter on the new Form 8949 rather than on the Schedule D.
  • The New Hire Retention Credit may affect some of your employees, if they've been kept on for at least 52 weeks. You would get $1,000 or 6.2 % of the newly-retained employee's wages for that year, whichever is less.
  • The upper limit for the Section 179 deduction is $500,00 for the 2011 tax year. It goes down again for 2012.

You may be too mired in 2011 taxes to even think about your 2012 obligations. But you'd be wise to start thinking about them now. Year-round tax planning will minimize the drama of those dreaded IRS deadlines. Congress will undoubtedly be busy throughout 2012 and beyond, tweaking the tax code. So talk to us about making smarter tax-related business decisions in 2012.

Beth Bockenhauer is the owner of Beth Bockenhauer, CPA, a boutique accounting and CPA practice based in southern California. She started her career with five years of military service. She then worked for ten years as a small business owner, and holds a Bachelor of Science degree in accounting. Beth has worked in public accounting for the past seven years. For more information, visit www.bethbcpa.com

Small Business Procurement Expo April 20th

On April 20, 2012 Assembly Member Wilmer Amina Carter, in conjunction with ADF Networking Consultancy, Inc. and the California Public Utilities Commission will present the Inland Empire Small Business Spring Procurement Expo at the San Bernardino Hilton Hotel located at 285 E. Hospitality Lane, San Bernardino. The Expo is FREE of charge to all small and diverse business participants.


RSVP by April 16, 2012 to secure a matchmaking appointment. Registration includes complimentary continental breakfast, admission to the business matchmaking session, all presentations, exhibits, and workshops. To RSVP, contact Sheila Futch at (909) 820-5008, or email: sheila.futch@asm.ca.gov, or visit www.adfnetworkconsulting.com/expo.